Band Shirts and the Live Experience: Consumer Signaling in the Hierarchy of Brands

With cameos by¬†1476, Street Sects, and Winds of Leng. In the underground (we are in the underground), when we go to shows we do not simply leave the house in whatever we’re wearing. Most of us spend at least thirty seconds, if not thirty minutes, painstakingly selecting a band shirt to wear. It is never a simple decision based merely on preference; it is, in essence, a bet, one laid in faith that there is something to be gained or lost in the spread between choosing wisely and choosing poorly. The winnings of the bet are dealt in Social Mana, … Continue reading Band Shirts and the Live Experience: Consumer Signaling in the Hierarchy of Brands